As part of a holistic content and SEO strategy, it's essential to build quality links to your site. This is one of the hardest things to do, and something most digital marketers fall short on. One of the most effective ways to build inbound links to your site is to guest blog on other quality sites. If you thought writing blog posts takes a lot of time, guest blogging takes it up a notch, but have no fear! Our team understands the importance of getting you valuable links, and knows how to find the most relevant blogs to be featured on.
Great content doesn't hold much value if no one reads it. That's why it is essential to develop a strong content distribution strategy.
Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. More than 1 billion people use social media every day, and platforms like Facebook, LinkedIn, and Snapchat have sophisticated advertising platforms that can help you grow your audience. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Both organic and paid social media techniques are essential to delivering content to your target audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right person at the right time. How, you might ask? We make sure you're in the loop with a content calendar that defines what goes to whom, where, and when.
You've got mail! Well, currently you have a list of emails, but we'll make sure that list receives the right content when it's most appropriate. You may think email marketing is passé, but with a 4400% ROI and $44 returned for every $1 spent, email is still one of the most effective digital marketing techniques.
Inbound marketing is a technique to attract customers to your products and services via original content. Typically delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value.
Videos are a valuable, powerful way to tell your brand's story, to showcase your product or service, and to engage with your target audience. We're not talking infomercials here, we're talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. There are a lot of pieces involved in developing a compelling video, but our extensive experience has taught us how to be a lean, mean, production machine.
An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. We can identify and produce valuable content that your target audience is willing to exchange their contact information for. In addition to creating the lead magnet content, we will design a compelling landing page and drip email campaign to nurture leads for your sales team.
Providing consistently valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. Let us take care of all of that for you. Our skilled team of content creators will produce monthly articles on topics relevant to your target audience.
More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. At KCS Technologies, we have extensive experience leveraging PPC to drive growth for our clients. Our approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.
Before we can implement a complete conversion rate optimization plan, we will need to implement the appropriate web analytics tracking tools on your website to gain insight into user behaviour. We'll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment.
Once analytics tracking is in place, we will implement a thorough optimization plan to improve conversion rates. Webpage testing methods such as, A/B tests and multivariate tests will allow us to optimize each of your landing pages to ensure the page design and copy is delivering the most conversions possible. We also track numerous engagement metrics such as your, bounce rate, pages per session, and average time on site to ensure the best user experience.
How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from the previous month. We'll let you know which pieces of content, social channels, and paid media tactics are performing the best, how many conversions you are getting, and what we are doing to deliver those conversions as effectively as possible.